Archive for Honda

Honda Increases Stake in Esports with Riot Games League of Legends Championship Series Partnership

  • Honda becomes exclusive automotive partner of Riot Games League of Legends Championship Series (LCS)
  • Follows Honda’s partnership with Team Liquid, leading esports organization and reigning back-to-back LCS Champions
  • Honda is the first automaker in North America to sponsor both an esports team (Team Liquid) and an esports league (LCS)
  • Partnership deepens automaker’s connection with Millennial and Gen-Z customers by partnering with one of the world’s most popular esports titles

Honda has announced a significant new partnership with Riot Games League of Legends Championship Series (LCS). As the exclusive automotive sponsor of LCS, the preeminent esports league in North America, Honda grows their presence in esports by building on the brand’s existing partnership with gaming powerhouse and three-time LCS champion Team Liquid, and streaming platform Twitch, which began in January 2019. With their latest move, Honda becomes the first automaker in North America to sponsor both a preeminent esports league (LCS) and team competing in it (Team Liquid).

The new partnership with LCS will launch in conjunction with the Summer Split Playoffs, which begin in Los Angeles on Saturday, Aug. 10, and the Finals, which will take place in Detroit, Michigan on Aug. 24-25. Outside of playoff and finals coverage, Honda and Riot’s partnership elements include sponsorship of the League MVP, the LCS Scouting Grounds (the premiere tournament for up and coming League of Legends players), access to scarce advertising inventory live on LCS game days, and custom content highlighting the imagination and determination of the League’s top athletes.

Riot Games has been a dominant figure in North American and global esports since its release of the worldwide game League of Legends in 2009. Over the last four years, League of Legends has ranked as the #1 esport in terms of viewership in North America, with 1.1M average daily unique viewers and 26M total hours watched during the LCS 2018 full season. Honda is no stranger to professional League of Legends, following their sponsorship of Team Liquid, the defending champions and current #1-ranked team in the LCS, at the beginning of this year.  Since then, Team Liquid has celebrated two successful splits and won the Spring Split Finals in addition to major achievements in other esports.

In addition, Honda will feature top talent from Team Liquid in creative marketing throughout the LCS broadcasts via the new partnership. Four new 15-second videos inspire viewers to “find their drive” and stay determined by showcasing a member of Team Liquid battling their inner monologue by choosing to drive forward toward success. The four videos feature DoubleliftHungryboxVivid, and CEO Steve Arhancet in custom-wrapped 2019 Honda Civics. Capitalizing on where younger audiences are spending much of their time, the videos will run on Twitch, YouTube, Reddit, Twitter, Facebook and Instagram and within Honda’s League of Legends LCS sponsorship. Honda will help produce similar creative featuring LCS top-tier talent as the collaboration progresses.

“Through this partnership with the LCS, Honda will continue to forge a strong connection with the next-generation of car buyers who happen to be fans of the incredible athletes of Team Liquid and the League of Legends Championship Series in North America,” said Phil Hruska, Manager of Media Strategy at American Honda. “We understand the passion of esports fans and how strongly they support the gaming community, and Honda is fully vested in creating one-of-a-kind, unforgettable experiences for gamers as we launch the next phase of Honda’s endeavor in esports and gaming.”

“Honda is one of the most storied and trusted car manufacturers in the world, and we are proud to announce an exclusive partnership between the League of Legends Championship Series and an automotive brand of this caliber,” said Matthew Archambault, Head of Esports Partnerships and Business Development for North America at Riot Games.  “Honda’s commitment to esports is clear from their history in the space, including their sponsorship of Team Liquid, and we’re excited to show LCS fans the new initiatives and content that we’ll be collaborating on, starting with the Summer Split Playoffs this weekend in our LA studio.”

Honda, Gaming and Engaging Younger Audiences
Honda entered the esports and video gaming space in 2014, and since then, Honda has partnered with some of the most storied gaming franchises across various platforms. These partnerships include in-game integrations in Forza, R vs. R with Xbox, and a presenting sponsorship of EA’s first NHL World Championship. Most recently, Honda has built a successful partnership with Team Liquid, one of the most recognizable esports teams in the world and has invested deeply in streaming platform Twitch to build the Honda Head 2 Head program. With 15+ million average daily visitors on Twitch, Honda recognizes that younger audiences are moving to platforms like Twitch for live viewership.

Honda is the official automotive sponsor of Team Liquid and official vehicle of the team, and now the official automotive partner of the League of Legends Championship Series in North America. The Honda Civic is the number one most purchased vehicle with millennial and Gen Z buyers. And the number one sold vehicle to first-time new vehicle buyers, followed by Accord #2 (across the industry). Civic has been the top-selling vehicle to millennials since 2011.

 

 

About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with advanced safety technologies sold through over 1,000 independent U.S. Honda dealers. The Honda lineup includes the Fit, Civic, Insight, Accord and Clarity series passenger cars, along with the HR-V, CR-V, Passport and Pilot sport utility vehicles, the Ridgeline pickup and the Odyssey minivan.

Honda has been producing automobiles in America for more than 35 years and currently operates 19 major manufacturing facilities in North America. In 2018, more than 90 percent of all Honda brand vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.

For More Information
Consumer information is available at automobiles.honda.com.
To join the Honda community on Facebook, visit facebook.com/honda.
Additional media information including detailed pricing features and high-resolution photography of all 2019 Honda models is available at hondanews.com.

About LCS 
The League of Legends Championship Series (LCS) is the professional League of Legends esports league in North America. League of Legends is the most watched esport in the world with 13 international leagues worldwide.  LCS is overseen and operated by Riot Games under the leadership of Chris “Chopper” Hopper, Head of Esports for North America and Chris Greeley, LCS Commissioner. To learn more about the LCS, visit lolesports.com

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Honda Celebrates 25 Years of Odyssey with 25th Anniversary Accessory Package and 10-Speed Automatic Transmission for All Trims

  • 25th Anniversary accessory package available on all 2020 Odyssey trims
  • 10-speed automatic and Idle Stop now standard across the Odyssey lineup
  • Odyssey has been the #1 retail selling minivan for nine years

Honda is commemorating 25 years of minivan leadership with a special accessory package available on the 2020 Odyssey, arriving in dealerships beginning tomorrow. With chrome accents, special badges, and available 19-inch wheels, the 25th Anniversary package can be purchased through Honda dealers for all 2020 Odyssey trims. In addition, all 2020 Odyssey minivans now come standard with Idle Stop and Honda’s 10-speed automatic, the company’s newest and most advanced transmission. Also, a new Platinum White Pearl replaces White Diamond Pearl in the Odyssey exterior color palette.

The Honda Odyssey has been the most popular minivan with individual American car buyers since 2010, with cumulative U.S. sales exceeding 2.7 million units since its launch in 1995. Over five generations, Odyssey has set the standard for family-friendly features, space and sporty driving performance in a minivan. Odyssey was also the first to introduce minivan staples such as third-row seats that fold into the floor, the first built-in vacuum cleaner, the HondaVac, and the first in-cabin child monitoring system, Cabin Watch®.

The 25th Anniversary accessory package celebrates Odyssey’s quarter-century milestone with a chrome roof rack, body side moldings, lower door garnish, chrome rear bumper protector; illuminated sill plates with the 25th Anniversary logo; and special 25th Anniversary badges on the front fenders and tailgate, as well as a 25th anniversary key fob. Optionally available on the dealer-installed package are 19-inch wheels unique to the package.

Available in LX, EX, EX-L, Touring and Elite trims, all 2020 Honda Odysseys now come standard with Idle Stop and a 10-speed automatic transmission mated to the 280 horsepower, 3.5 liter i-VTEC™ V6 engine. Odyssey LX comes standard with push button start, two USB ports, a Multi-Angle Rearview Camera, and automatic climate control.

Odyssey EX adds the Honda Sensing® suite of safety and driver assistive technologies, blind spot information, Honda’s Magic Slide 2nd-row seats with seating for eight, power sliding doors, and tri-zone automatic climate control with rear controls. EX-L trims add leather, one-touch power moonroof with tilt feature, power tailgate, and an additional three USB ports for a total of four, with Honda Satellite-Linked Navigation System and a rear entertainment system available as well.

Touring and Elite trims get LED headlamps with auto on/off and WiperLink, HondaLink® with 4G LTE WiFi mobile hotspot capability (with subscription), front and rear parking sensors, HondaVac, CabinWatch cabin monitor, and handsfree-access power tailgate. Elite adds a heated steering wheel and rain-sensing wipers, wireless phone charging, power folding mirrors, ventilated front seats, and an upgraded premium audio system.

2020 Odyssey Pricing and EPA Fuel Economy Ratings

TRIM MSRP MSRP Including $1,095  Destination Charge1 EPA Fuel Economy Ratings
(city / highway / combined)2
Odyssey LX $30,690 $31,785 19/28/22
Odyssey EX $34,690 $35,785 19/28/22
Odyssey EX-L $37,960 $39,055 19/28/22
Odyssey EX-L w/navi & rear-seat entertainment $40,060 $41,155 19/28/22
Odyssey Touring $44,960 $46,055 19/28/22
Odyssey Elite $47,320 $48,415 19/28/22
25th Anniversary Package $1,500 ($2,800 with 19-inch wheel package)

The 2020 Honda Odyssey for the North American market is made exclusively at Honda’s Lincoln, Alabama auto plant, alongside Pilot, Passport, and Ridgeline, using domestic and globally sourced parts. Its V6 engine is also manufactured in Alabama, with its 10-speed automatic transmission manufactured exclusively at Honda’s Tallapoosa, Georgia facility.

About Honda

Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with advanced safety technologies sold through over 1,000 independent U.S. Honda dealers. The Honda lineup includes the Fit, Civic, Insight, Accord and Clarity series passenger cars, along with the HR-V, CR-V, Passport and Pilot sport utility vehicles, the Ridgeline pickup and the Odyssey minivan.

Honda has been producing automobiles in America for more than 35 years and currently operates 19 major manufacturing facilities in North America. In 2018, more than 90 percent of all Honda brand vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.

For More Information

Additional media information including detailed pricing features and high-resolution photography of all 2019 Honda models is available at hondanews.com. Consumer information is available at automobiles.honda.com. To join the Honda community on Facebook, visit facebook.com/honda.

The post Honda Celebrates 25 Years of Odyssey with 25th Anniversary Accessory Package and 10-Speed Automatic Transmission for All Trims appeared first on Blog Honda.

The HondaJet is the Most Delivered Aircraft in its Class for the First Half of 2019

Honda Aircraft Company announced today that the HondaJet is the most delivered aircraft in its class for the first half of 2019, based on numbers provided by the General Aviation Manufacturers Association (GAMA). During the first six months of the year, 17 aircraft were delivered to customers around the world.

The most delivered aircraft in its class for over two years, the HondaJet continues to outperform its competitors in the very light jet sector as the company marks several milestones. Recently, the HondaJet became the first light jet to enter service in Hawaii as two HondaJet Elites were delivered to Wing Spirit, a newly-established company that will provide luxurious and convenient charter services with a fleet of 15 HondaJets. Additionally, Honda Aircraft broke ground on a new $15.5 million dollar, 83,000-square-foot production facility that will increase production efficiency at its North Carolina headquarters. The HondaJet Elite also received type certification from the Civil Aviation Administration of China (CAAC) this month.

“We are thrilled that the HondaJet continues to be the aircraft of choice of our customers, both future and current. Maintaining our position as the most delivered aircraft in our class is a reflection of our team’s dedication to the design, service and efficient production of the most competitive very light jet,” said Michimasa Fujino, president and CEO of Honda Aircraft Company.

Honda Aircraft Company’s sales and service footprint spans territories in North America, Europe, Middle and South America, Southeast Asia, China, the Middle East, India and Japan. The HondaJet fleet is currently comprised of more than 130 aircraft around the globe.

About the HondaJet Elite
The HondaJet Elite is the fastest, farthest and highest-flying plane in its class. The HondaJet Elite incorporates Honda Aircraft’s many technological innovations, including the unique Over-The-Wing Engine Mount (OTWEM) configuration, Natural Laminar Flow (NLF) nose and wing and composite fuselage. These advancements contribute to the aircraft’s superior performance, unparalleled efficiency and maximized fuselage space, making the aircraft’s cabin the largest in its class. The HondaJet Elite cabin features a full service galley, a private lavatory with optional belted seat and an exclusive Bongiovi sound system. The aircraft sets the gold standard in safety and human-machine interface technology with an ergonomically designed cockpit and enhanced customized Garmin® G3000 avionics suite. Honda Aircraft continues to be committed to the improvement of lives through personal mobility while living in a sustainable society. The HondaJet Elite remains significantly more fuel efficient and emits less greenhouse gases than all other similarly sized twin-engine business jets. Certified for single pilot operation, the HondaJet Elite continues to live up to the company’s reputation for superior performance, efficiency, quality and value.

About Honda Aircraft Company
Honda Aircraft Company is a wholly owned subsidiary of American Honda Motor Co., Inc. Founded in 2006, Honda Aircraft’s world headquarters is located in North Carolina, the birthplace of aviation. The challenging spirit upon which Mr. Soichiro Honda founded Honda Motor Co., Ltd. is alive today as Honda Aircraft fulfills one of Honda’s longstanding dreams to advance human mobility skyward.

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Acura Type S Concept to Debut in Monterey – Brand’s Precision Crafted Performance Takes Shape

  • Concept sets the stage for the return of Type S performance variants and will heavily influence the character of the upcoming, second-generation TLX Type S
  • Design team set out to shape a striking expression of Acura performance with a powerful stance and expressive silhouette
  • Acura to debut two Type S performance variants in the next two years

Acura returns to Monterey Car Week, one of the world’s top gatherings of automotive and motorsports enthusiasts, to debut the Type S Concept. Following its world premiere at a private Acura reception Thursday, August 15, the Acura Type S Concept will publicly debut on Friday, August 16 at The Quail, a Motorsports Gathering. It will then be showcased at the historic Pebble Beach Concours d’Elegance Concept Lawn on Sunday, August 18.

Representing a fundamental step toward fulfilling Acura’s return to Precision Crafted Performance, which started with the debut of the second-generation NSX, the Type S Concept sets the stage for re-introducing Type S performance variants to the Acura line-up after a decade hiatus, and will heavily influence the character of the upcoming, second-generation TLX Type S.

The Acura design team set out to express the essence of Precision Crafted Performance through stance and proportion, crafting a silhouette that is powerful and expressive, yet clean and cohesive. Building on the foundational beauty and style of the Acura Precision Concept, the Type S Concept’s powerful form is characterized by a wide track and low stance, with an expansive hood that stretches forward from the A-pillars.

“The return of Type S is instrumental in our mission to return Acura to its performance roots,” said Jon Ikeda, Vice President and Acura Brand Officer. “From bringing back the NSX to winning at the highest level of North American sports car racing and ushering-in a new generation starting with the RDX, we are revitalizing Acura on the foundation of our original and authentic brand values, piece by piece.”

Performance at the Core
“We’ve been dreaming about a new performance-focused Acura concept car since the Precision Concept debuted,” said Dave Marek, Acura’s Executive Creative Director. “The Type S Concept speaks unambiguously to performance and to the essence of Acura design.”

The Type S Concept showcases new elements of Acura design including next-generation, four-lamp Jewel Eye® LED headlights, an open-surface Diamond Pentagon grille, and “Chicane” daytime running lights and taillights, both drawing inspiration from the Acura ARX-05 Daytona Prototype race car.

Refined Style Meets Raw Emotion
Building off its powerful stance, the Type S Concept’s front fascia reflects both form and function. Large center and side intakes are capable of supplying required airflow to a high-performance engine and brake package, with fascia detailing evolved from the NSX and Acura Precision Concept. The headlights are underscored, literally, by translucent white “Chicane” LEDs that serve double duty as running lights and turn signals.

The front fascia transitions to a side profile that communicates both power and elegance. Sheer surfaces and continually shifting angles are balanced by sharp, intersecting lines that create the impression that every surface is changing shape as it flows front to rear. Sheer side surfaces gradually open-up to muscular rear wheel arches, emphasizing the concept’s wide track.

A sharp and distinctive tail features an upswept decklid with a sharply creased centerline (drawn from the hood) and integrated forged carbon spoiler. “Chicane” LED taillights, a large rear diffuser and quad chrome exhaust outlets complete the look.

In addition to the rear decklid spoiler, forged carbon – created by bonding layers of carbon on top of one another to exceed the strength of traditional interwoven carbon – is applied to the front and rear splitters, side sills, rear decklid spoiler and multi-spoke 21-inch wheels.

A “square” 285-series summer tire setup ensures high levels of grip in the most dynamic of driving situations. All four corners feature drilled Brembo™ high-performance brakes with four-piston calipers, providing ample stopping power and an aggressive appearance.

The Concept’s bespoke “Double Apex Blue Pearl” paint reflects a liquid and electric hue that pays homage to blue Type S heritage models, including the acclaimed 2007-2008 TL Type S. “Double Apex Blue Pearl” employs Nano pigments and a color-infused clear coat that impart a sense of fluidity and motion, and enhance the paint’s luster and brilliance.

The Acura Type S Concept was conceived by the Acura Design Studio in California, led by executive creative director, Dave Marek, and chief designer, Ben Davidson and will be showcased throughout Monterey Car Week. After its private debut at an Acura hosted event Aug. 15, it will make its public debut at The Quail, a Motorsports Gathering on Aug. 16, with a press conference scheduled for 9:30 a.m. The Type S Concept will also be on display at the historic Concept Lawn at the Pebble Beach Concours d’Elegance on Aug. 18.

 

Acura Type S Heritage 
A fundamental step in fulfilling the promise of Precision Crafted Performance, Acura will debut two Type S performance variants in the next two years, starting with the second-generation TLX Type S. Type S models will deliver a high performance driving experience with quicker acceleration, nimbler handling and stronger braking performance than conventional Acura models. From 2001 through 2008, four Type S models set the standard for Acura performance in North America:

  • 2001-2003 Acura 3.2CL Type S: The Type S performance line debuted with the 2001 Acura 3.2CL Type S. It featured a 3.2-liter V6 engine with 260 horsepower (upgraded from 225 hp), a 5-speed automatic with a manual shift function, quicker steering, 17-inch wheels and tires and a sport-tuned suspension. In its final model year, a 6-speed manual transmission was available.
  • 2002-2003 Acura 3.2TL Type S: Debuting a year after the 3.2CL Type S, the 3.2TL Type S featured the same performance-tuned engine and transmission, and similar suspension, wheel and tire upgrades. Unlike the 3.2CL Type S, the 3.2TL Type S was not available with a manual transmission.
  • 2002-2006 Acura RSX Type S: The RSX Type S joined the family in 2002, powered by a new 2.0-liter i-VTEC® 4-cylinder with 200 horsepower (upgraded from 160 hp) connected exclusively to a 6-speed manual transmission. In 2005, the RSX Type S received a power increase to 210 horsepower, along with styling changes that included an eye-catching larger rear wing.
  • 2007-2008 Acura TL Type S: The third-generation Acura TL rejoined the Type S lineup in 2007 and was powered by a 3.5-liter V6 making 286 horsepower (upgraded from 3.2-liter V6 with 258 hp), a 6-speed manual transmission, 4-piston Brembo brakes, sport suspension, upgraded wheels and tires and distinctive quad exhaust.  

Precision Crafted Performance: Reborn
Coinciding with its 30th anniversary in 2016, Acura set a new course for its future, turning its focus back to its original and authentic roots as a performance-focused luxury brand. The second-generation Acura NSX launched as the pinnacle expression of Precision Crafted Performance kicking off the brand’s determined focus on a future that was first and foremost about performance.

In 2016, the foundations for a new design language were set with the debut of the Acura Precision Concept. Drawing inspiration from NSX, the Precision Concept adopted a supercar stance and sheer, alluring surfaces that pointed to a bolder more distinctive future for Acura design. The Concept also showcased key new production styling cues, including edgier lines and Acura’s signature new Diamond Pentagon grille, which were quickly adopted across the entire lineup, most recently on the 2019 ILX compact sports sedan.

Acura also expanded its sporty A-Spec package to all core models, attracting younger, more enthusiast-oriented customers in the process. In early 2018, the brand announced its intention to re-establish Type S performance variants in its line-up, and the development of a new, Acura-exclusive, turbocharged V6 engine. In June of last year, Acura launched the 2019 RDX as the first in a new generation of Acura models designed from the ground up around Precision Crafted Performance. In its first year, the third-generation RDX has become the retail best-selling model in luxury’s largest segment, setting multiple consecutive all-time monthly sales records.

The brand has also seen a highly successful return to sports car racing in North America. Acura teams and drivers fielding the NSX GT3 Evo and ARX-05 Daytona Prototype currently lead both Manufacturers’ and Drivers’ Championships in the GTD and DPi classes of the IMSA WeatherTech SportsCar Championship.

About Acura
Acura is a leading automotive luxury nameplate that delivers Precision Crafted Performance – a commitment to evocative styling, high performance and innovative engineering, all built on a foundation of quality and reliability. The Acura lineup features six distinctive models – the RLX premium luxury sedan, the TLX performance luxury sedan, the ILX sport sedan, the five-passenger RDX luxury crossover SUV, the seven-passenger Acura MDX, America’s all-time best-selling three-row luxury SUV, and the next-generation, electrified NSX supercar.

Five of the six Acura models sold in North America are made in central Ohio, using domestic and globally-sourced parts, including the ILX and TLX luxury sports sedans (Marysville Auto Plant), the RDX and MDX luxury SUVs (East Liberty Auto Plant) and the Acura NSX supercar, which is built to order at the Performance Manufacturing Center in Marysville, Ohio.

Additional media information including pricing, features & specifications and high-resolution photography is available at AcuraNews.com. Consumer information is available at Acura.com. Follow Acura on social media at Acura.us/SocialChannels.

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Honda Invests $46 Million to Expand Power Equipment Plant in North Carolina

Plant adds production of all-new Honda HRN lawn mower and new GCV engine

Associates at Honda Power Equipment Mfg., Inc. (HPE) today marked 35 years of producing power equipment products in America by announcing a $46.4 million investment to expand the Swepsonville, N.C. plant’s manufacturing capabilities. HPE also announced plans to begin production in September of an all-new Honda HRN lawn mower.

The new investment strengthens HPE’s production technologies in the North Carolina plant and includes a production line for the new Honda GCV general-purpose engine and a 135,000 sq. feet plant expansion for parts storage. The plant has the capacity to produce 2 million general-purpose engines per year, including the GCV engine, which is designed specifically for premium, residential power equipment applications.

“For more than 35 years, Honda associates in North Carolina have made high quality power equipment products that help make people’s lives better,” said Shane McCoy, senior vice president at HPE. “Our decision to invest in Honda’s Swepsonville plant fulfills Honda’s longstanding approach to build products close to the customer and demonstrates our strong commitment to North Carolina.”

In addition to the investment and expansion announced today, HPE invested $10.5 million in a 116,000 sq. feet plant expansion announced in February 2018, which now supports assembly and parts storage operations. Once all renovation is completed, this area will house the new engine line. Honda has invested a total of $350 million in the North Carolina facility.

HPE is one of Honda’s highest producing plants in the world with the annual capacity to produce more than two million Honda general-purpose engines and 500,000 finished products, including Honda lawn mowers, snow throwers, string trimmers, mini-tillers and generators.

HPE began production of lawn mowers in 1984, as the third Honda manufacturing plant in America, with cumulative production now topping 38 million products for Honda customers in the U.S. and around the world.

Many Honda Power Equipment products, including the new HRN lawn mower, are developed by the Honda R&D Americas, Inc. Power Equipment Division at its North Carolina Center, located adjacent to Honda Power Equipment Manufacturing in Haw River, N.C.

To commemorate the 35th anniversary milestone, HPE made contributions to local community organizations, demonstrating its continued commitment to Alamance County. HPE donated $2,500 to the Alamance-Burlington School System and provided Honda EG2800i OFI generators to fire departments in Swepsonville, Mebane and Haw River and the Piedmont Triad chapter of the American Red Cross.

About Honda Power Equipment

Honda markets a complete range of outdoor power equipment, including outboard marine engines, general-purpose engines, generators, lawn mowers, pumps, snow blowers, tillers and trimmers for commercial, rental and residential applications. Learn more at: https://powerequipment.honda.com.

Honda Manufacturing in the U.S.

Honda has one of the largest and most diverse U.S. manufacturing footprints of any international company operating in America. Honda has been producing automobiles in America for more than 35 years and currently operates 12 major U.S. manufacturing facilities, employing more than 20,000 associates in the production of Honda and Acura automobiles, Honda power equipment products, Honda Powersports products, the HondaJet advanced light jet and GE Honda HF120 turbofan engines.

In 2018, Honda produced more than 1.2 million automobiles in the United States, and 65 percent of all Honda and Acura automobiles sold in the U.S. were made locally, using domestic and globally sourced parts.

Cumulatively, Honda has invested more than $20 billion in its U.S. sales, manufacturing and R&D operations, including more than $5.9 billion in new investment over the past five years.

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All-New Honda HRN Series Lawn Mower Lineup Enhances the Experience of Mowing with More Power, Performance and Efficiency

New Models Feature Powerful New Engine, More Torque, Intuitive Controls and Ease of Operation

  • The all-new Honda HRN216 Series of lawn mowers has been designed from the ground up, replacing the popular HRR Series, enhancing the experience of lawn mowing with more power, rugged design, ease of operation, and streamlined maintenance. 
  • The new HRN lawn mowers deliver nine percent more power and 18 percent more torque than the HRR models, allowing the user to power through thick, heavy grass and enjoy a smooth, even cut.
  • The Honda HRN Series is powered by the all-new Honda GCV170 engine that delivers improved customer benefits in power and torque output, maintenance, and usability through a larger fuel tank spout, easier oil changes, and reliable, dependable starting and re-starting.
  • The design of the Honda HRN lawn mower was conceived and tested in Swepsonville, North Carolina at the Honda Power Product R&D and Honda Power Equipment Manufacturing, Inc. (HPE) facilities. HRN models are assembled at the Honda Swepsonville operation.
  • Four new Honda HRN216 models—HRN216PKA, HRN216VKA, HRN216VLA and the HRN216VYA—offer a range of options and consumer choices. Pricing and availability of the new models will be announced at a later date.

Honda Power Equipment unveiled its all-new HRN Series of residential lawn mowers at the 35th anniversary celebration of the Honda Power Equipment Manufacturing, Inc. (HPE) facility in Swepsonville, North Carolina. Replacing the popular Honda HRR Series, the innovative new HRN lawn mower offers a powerful new Honda GCV170 engine and added features that that optimize grass cutting while streamlining operation and maintenance. The all-new Honda HRN Series of lawn mowers was designed from the ground up and tested at Honda Research and Development Americas, Inc. (HRA). The new models will be produced at the nearby HPE manufacturing facility. Both Honda operations are based in North Carolina.

Designed for People with a Passion for Lawn Care
The new Honda HRN Series of lawn mowers features four major areas of innovation:  more power and torque, a rugged design, intuitive controls, and easier operation and serviceability than the HRR models they replace – all with the goal of making the task of grooming grass more productive and even more enjoyable for lawn care enthusiasts.

“Regardless of how popular or award-winning our outdoor power products are, Honda product development teams continuously pursue innovations that elevate each product for maximum performance and ease of operation for consumers,” said Will Walton, Vice President, Honda Power Equipment. “The all new Honda HRN lawn mowers offer a powerful new engine, updated design and technologically advanced features that provide an easy, comfortable mowing experience and the smooth, groomed finish lawn enthusiasts aspire to.  The new models are one illustration of how we at Honda Power Equipment are contributing to the Honda Vision for 2030—growth through the pursuit of quality and serving people worldwide with the joy of expanding the potential of lives.”

Power + Performance = Increased Mowing Efficiency
The heart of the Honda HRN Series is the all-new easy starting Honda GCV170 engine, delivering nine percent more power and 18 percent more torque than the Honda GCV160 engine in the outgoing Honda HRR Series of mowers. More power and torque relate directly to the ability of the machine to tackle tough mowing conditions while still producing the clean, even cut prized by people who care for their lawns.  More torque means more force is being delivered to the blades, which results in easier and faster cutting—especially in heavy, thick grass where stalling can occur. The power and torque of the new Honda GCV170 engine provide more stable RPMs for greater consistency in cutting, mulching and bagging across a variety of lawn conditions. Increased displacement in the new GCV170 engine also contributes to more power and torque as compared to the GVC160 engine in the HRR Series.

The transmission has fewer parts for increased durability, and the new Honda GCV170 includes the exclusive Honda Auto Choke™ system. With a simplified structure and fewer parts, this user-friendly system is automatic, eliminating levers and cables. The engine starts easily, whether cold or hot, and is ready for immediate mowing. Once the engine is running, the Auto Choke automatically returns to an optimal operating position. The Honda GCV170 engine also features the Honda exclusive CycloFlow™ design, which produces increased turbulence in the cylinder and more stable combustion, resulting in easy starting and greater resistance to lower quality fuel. And even with more power and torque, the engine produces less vibration, which reduces fatigue and makes mowing more comfortable and enjoyable for the operator.

Intuitive Controls—Mind Over Matter
The Honda HRN Series of lawn mowers is designed with an array of intuitive controls for even smoother operating than the outgoing Honda HRR models.

Technologically innovative features begin with an improved design of the Adjustable Smart Drive® that allows for ease of speed variation with a press of a wide paddle control on the handlebar. In addition, a 3-in-1 Clip Director® lever located on the side of the engine cowling controls an entry shutter between the lawn mower deck and the grass bag, allowing the operator to easily:

  • Mulch 100 percent of clippings
  • Bag 100 percent of clippings
  • Rear discharge

The operator can easily select either mulching or bagging options without the tools or attachments required on most conventional lawn mowers.

Other features of the HRN mowers include a simplified cut height control system consisting of a new dual-lever height adjustment (as opposed to four levers on the outgoing HRR models).  With just two levers, the operator can make quick and convenient adjustments for seven different cutting heights, making it fast and easy to take a little off the top, make a deep cut or mow at standard maintenance heights. Finally, two-way releasing rear wheel ratchets increase maneuverability by the reducing effort required to turn or pivot in tight areas. Overall, the system delivers maximum flexibility and ease of operation.

Sleek Design + Rugged Details = Dependability Designed from the Start
The Honda engineering team designed all new Honda HRN Series lawn mower from the ground up. On the outside, the sweeping, modern engine fan cover, with its lustrous, Honda red paint scheme, suggests the same forward momentum as the lines in Honda automobiles and marine engines. The 21-inch curvilinear mower deck, designed for optimized airflow, is composed of heavy-duty steel to stand up to the most rugged conditions. The deck has been redesigned to produce an efficient path for grass clippings to pass into the bag or onto the ground when mulching. The efficient pathway improves bagging and mulching, preventing grass clippings from clogging.

Under the deck, the new HRN models feature precision-crafted blades with the exclusive Honda Twin Blade MicroCut System® for exact cutting and fine mulching at any height. Finer grass clippings make better mulch, and, when bagged, take less capacity in the grass bag. The result is fewer trips to empty the bag. For even greater durability, the front wheels have been reconfigured to a simple single axle, and nut and bolt connections are made of steel and embedded in resin.

Easy Operation + Quick Serviceability = More Free Time for the Operator
The Honda HRN Series is designed to make quick work of grooming grass, leaving more free time for the operator. The new HRN Series incorporate a fuel spout that is 60 percent wider than those featured on HRR models, along with an elevated oil spout that makes it easy to fill the gas or change the oil—reducing the potential for spillage. The design also features a smart engine layout with easy access to the spark plug, an optimized air cleaner that can be changed without tools. Even the handle on the 3-in-1 Clip Director® System has been redesigned, making it easy to slide the lever between the full bagging position and the full mulching position.

Born, Bred—and Assembled— in the USA*
The Honda HRN lawn mower is designed, tested and manufactured at Honda facilities in Swepsonville, North Carolina.* The existing 107-acre campus houses both Honda Power Equipment Manufacturing, Inc. (HPE) and Honda Power Product R&D operations. HPE produces a wide variety of general-purpose engines and numerous power equipment products including lawn mowers, snow blowers, trimmers, tillers, generators and water pumps. The R&D team moved from its original base in Ohio to North Carolina in 1993 to be closer to power product manufacturing. As a result, Honda has deep collaboration between its power equipment development and production teams. This collaboration expedited the design and development process behind the all-new Honda HRN Series of lawn mowers.

One of the benefits of the collaboration involves improvements incorporated into the HRN Series models that have driven increased manufacturing productivity at the facility: every 20 seconds, one new Honda HRN lawn mower rolls off the Swepsonville production line, as compared to 24 seconds per the outgoing Honda HRR Series mower. The increase in production throughput allows Honda to control costs and more efficiently supply customers.

Although Honda Power Equipment products are produced at 11 Honda manufacturing facilities worldwide, more than 75 percent of Honda power products sold in America are produced using domestic and globally sourced parts at the HPE manufacturing facility in Swepsonville, which opened in August 1984. More than 38 million Honda power equipment products have rolled off the lines during the past 35 years at Honda Swepsonville.

The Swepsonville operation has long served as a major producer of Honda power equipment products for worldwide distribution, with the capacity to produce more than two million general-purpose engines and more than 500,000 finished power equipment products annually. In 2018 alone, more than 131,000 North Carolina-made Honda power equipment products were exported to overseas markets. The total Honda investment in its Swepsonville operations is $350 million during the last 35 years, including the investment of $46.4 million announced today. The newest investment strengthens HPE’s production technologies and includes a 135,000 square-foot plant expansion that will house a new production line for Honda’s GCV general-purpose engine.

The Honda North Carolina centers of excellence are involved in the continuous development of world-class power equipment products. While providing product engineering, prototype development and testing, the associates work closely with suppliers to further the Company goals of technologically advanced products and local parts sourcing.

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2020 Acura NSX Debuts Heritage Color – Indy Yellow Pearl at Monterey Car Week

  • A modern interpretation of sought-after Spa Yellow, offered on the 1997-2003 NSX, Indy Yellow Pearl joins Berlina Black as one of two NSX heritage colors
  • Spa Yellow was the fifth most popular first-generation NSX color
  • 2020 NSX now available for ordering, with first deliveries due in November

The 2020 Acura NSX will debut a striking new Indy Yellow Pearl paint scheme during Monterey Car Week. The 2020 Acura NSX will first be displayed at Concours on the Avenue in Downtown Carmel alongside an NSX GT3 Evo race car, featuring a custom designed livery with yellow and blue accents over the exposed carbon fiber body. The 2020 NSX is now available for ordering, with first customer deliveries to begin in November. The 2020 NSX carries a starting Manufacturers Suggested Retail Price (MSRP) of $157,500, not including delivery charges. For more information on ordering, visit Acura.com/NSX.

Indy Yellow Pearl pays homage to Spa Yellow, one of two yellow paints offered on the first generation NSX, and will join Berlina Black as an available heritage color for the 2020 model year. Spa Yellow, known as “Indy Yellow” in some markets, was applied to around 20-percent of NSXs produced between 1997 and 2003. For the final two years of NSX production (2004-2005), Spa Yellow was replaced by Rio Yellow.

Each NSX is handcrafted at the Performance Manufacturing Center (PMC) in Marysville, Ohio1 and continues the NSX tradition of offering an incredible performance value in the supercar market. The 2020 NSX is powered by an innovative Sport Hybrid SH-AWD® power unit consisting of a bespoke twin-turbocharged 3.5-liter V6 engine, 9-speed dual clutch transmission (9DCT), and three electric motors supplementing the engine with instantaneous electric torque. The second-generation NSX features an advanced, multi-material body and aluminum-intensive space frame, enabling ultra-high rigidity, compact packaging and outstanding collision safety performance.

NSX Insider Experience

All new NSX owners have the opportunity to join the NSX Insider Experience, a personalized program that enables NSX owners to participate in the making of their bespoke supercar. The program offers a curated, one-on-one tour of key facilities across Ohio where the NSX is built, including the Performance Manufacturing Center (PMC) and the NSX engine assembly room at the Anna Engine Plant. Guests also have the opportunity to track an NSX, guided by a professional driver on one of the primary proving grounds where it was developed and tuned – the Transportation Research Center (TRC).

The NSX Insider Experience is offered in six distinct packages with one and two-day tour options, which can be customized to include a tour of the Anna Engine Plant in addition to the tour of the PMC. Additional options include a two or four-hour performance driving experience as well as a tour of the Honda Heritage Center. Experience Packages start at $2,700. More information on the NSX Insider Experience is available at NSXInsiderExperience.com.

NSX GT3 Motorsports Success

Using the same Ohio-made multi-material space frame and 3.5-liter twin turbocharged engine design as the road-going NSX, the NSX GT3 and GT3 Evo have tackled some of the world’s most iconic GT races, including the 24 Hours of Daytona and Spa; the 12 Hours of Sebring; Petit Le Mans; and the FIA GT World Cup in Macau.

In the IMSA WeatherTech Sports Car Championship, the NSX GT3 Evos driven by Meyer Shank Racing have posted five wins and 11 podium finishes since its 2017 debut, and in the 2019 season, Meyer Shank Racing leads both the Manufacturers’ and Drivers’ Championships.

In the SRO GT World Challenge America series, the NSX GT3 has earned multiple wins as well, including six pro-am wins by three different teams this year in the new NSX GT3 Evo.

Around the world, the NSX GT3 driven by Autobacs Racing Team (ARTA) leads the GT300 class in the Japanese Super GT series with two podium finishes, and the NSX GT3 has also competed in Blancpain GT Series Asia, China GT Championship, select events in the Intercontinental GT Challenge, the Blancpain GT Sports Club and GT Series in Europe, and the ADAC GT Masters in Germany.

The race-winning, carbon fiber NSX GT3 Evo is offered for sale globally at a starting price of €465,0002 (Approx. $525,000). Since becoming available for customer purchase in July 2017, and updated last year as the NSX GT3 Evo, there are currently 17 NSX GT3s in the hands of professional and amateur race teams globally, with the NSX GT3 Evo certified to compete in more than a dozen FIA-sanctioned racing series around the world. More information on the NSX GT3 Evo can be found at AcuraClientRacing.net.

Pricing and Features

MSRPii
2020 Acura NSX $157,500
Destination and Handling $1,995
Exterior Paint Standard Colors (130R White, Curva Red, Berlina Black) Std.
Premium Colors (NEW: Indy Yellow Pearl, Thermal Orange Metallic, Source Silver, Casino White Pearl) $1,000
Andaro Colors (Valencia Red Pearl, Nouvelle Blue Pearl) $6,000
Wheels Signature Y-Spoke Std.
Exclusive Interwoven $1,500
Tires Continental SportContact™ 6 Std.
Pirelli Trofeo R $1,500
Brakes Iron Rotors w/ Black Calipers Std.
Iron Rotors w/ Red Calipers $700
Carbon Ceramic w/ Black Calipers $9,900
Carbon Ceramic w/ Silver, Red, or Orange Calipers $10,600
Gloss black exterior trim Std.
Black Aluminum Roof Std.
Gloss Carbon Fiber Roof $6,000
Gloss Carbon Fiber Decklid Spoiler $3,000
Gloss Carbon Fiber Exterior Sport Package $12,600
Interior Seating Semi-Aniline Leather w/ Alcantara, 4-way power sport seats Std.
Milano Leather w/ Alcantara™, Manually adjustable sport seats No Cost Option
Semi-Aniline Full Leather, 4-way power sport seats $1,000
ELS Studio® Audio + Tech Package

  • ELS Studio® Premium Audio System
  • Acura Satellite Navigation
  • Proximity Sensors
Std.
Aluminum Sport Pedals Std.
Carbon Fiber Interior Sport Package $3,800

About Acura
Acura delivers Precision Crafted Performance – a commitment to evocative styling, high performance and innovative engineering, all built on a foundation of exceptional quality and reliability. The Acura lineup features six distinctive models – the RLX premium luxury sedan, the TLX performance luxury sedan, the ILX sport sedan, the five-passenger RDX luxury crossover SUV, the seven-passenger Acura MDX, America’s all-time best-selling three-row luxury SUV, and the next-generation, electrified NSX supercar.

Five of the six Acura models sold in North America are made in central Ohio, using domestic and globally-sourced parts, including the ILX and TLX luxury sports sedans (Marysville Auto Plant), the RDX and MDX luxury SUVs (East Liberty Auto Plant) and the Acura NSX supercar, which is built to order at the Performance Manufacturing Center in Marysville, Ohio.

Additional media information including pricing, features & specifications and high-resolution photography is available at AcuraNews.com. Consumer information is available at Acura.com. Follow Acura on social media at Acura.us/SocialChannels.

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Honda Increases Stake in Esports with Riot Games League of Legends Championship Series Partnership

  • Honda becomes exclusive automotive partner of Riot Games League of Legends Championship Series (LCS)
  • Follows Honda’s partnership with Team Liquid, leading esports organization and reigning back-to-back LCS Champions
  • Honda is the first automaker in North America to sponsor both an esports team (Team Liquid) and an esports league (LCS)
  • Partnership deepens automaker’s connection with Millennial and Gen-Z customers by partnering with one of the world’s most popular esports titles

Honda has announced a significant new partnership with Riot Games League of Legends Championship Series (LCS). As the exclusive automotive sponsor of LCS, the preeminent esports league in North America, Honda grows their presence in esports by building on the brand’s existing partnership with gaming powerhouse and three-time LCS champion Team Liquid, and streaming platform Twitch, which began in January 2019. With their latest move, Honda becomes the first automaker in North America to sponsor both a preeminent esports league (LCS) and team competing in it (Team Liquid).

The new partnership with LCS will launch in conjunction with the Summer Split Playoffs, which begin in Los Angeles on Saturday, Aug. 10, and the Finals, which will take place in Detroit, Michigan on Aug. 24-25. Outside of playoff and finals coverage, Honda and Riot’s partnership elements include sponsorship of the League MVP, the LCS Scouting Grounds (the premiere tournament for up and coming League of Legends players), access to scarce advertising inventory live on LCS game days, and custom content highlighting the imagination and determination of the League’s top athletes.

Riot Games has been a dominant figure in North American and global esports since its release of the worldwide game League of Legends in 2009. Over the last four years, League of Legends has ranked as the #1 esport in terms of viewership in North America, with 1.1M average daily unique viewers and 26M total hours watched during the LCS 2018 full season. Honda is no stranger to professional League of Legends, following their sponsorship of Team Liquid, the defending champions and current #1-ranked team in the LCS, at the beginning of this year.  Since then, Team Liquid has celebrated two successful splits and won the Spring Split Finals in addition to major achievements in other esports.

In addition, Honda will feature top talent from Team Liquid in creative marketing throughout the LCS broadcasts via the new partnership. Four new 15-second videos inspire viewers to “find their drive” and stay determined by showcasing a member of Team Liquid battling their inner monologue by choosing to drive forward toward success. The four videos feature DoubleliftHungryboxVivid, and CEO Steve Arhancet in custom-wrapped 2019 Honda Civics. Capitalizing on where younger audiences are spending much of their time, the videos will run on Twitch, YouTube, Reddit, Twitter, Facebook and Instagram and within Honda’s League of Legends LCS sponsorship. Honda will help produce similar creative featuring LCS top-tier talent as the collaboration progresses.

“Through this partnership with the LCS, Honda will continue to forge a strong connection with the next-generation of car buyers who happen to be fans of the incredible athletes of Team Liquid and the League of Legends Championship Series in North America,” said Phil Hruska, Manager of Media Strategy at American Honda. “We understand the passion of esports fans and how strongly they support the gaming community, and Honda is fully vested in creating one-of-a-kind, unforgettable experiences for gamers as we launch the next phase of Honda’s endeavor in esports and gaming.”

“Honda is one of the most storied and trusted car manufacturers in the world, and we are proud to announce an exclusive partnership between the League of Legends Championship Series and an automotive brand of this caliber,” said Matthew Archambault, Head of Esports Partnerships and Business Development for North America at Riot Games.  “Honda’s commitment to esports is clear from their history in the space, including their sponsorship of Team Liquid, and we’re excited to show LCS fans the new initiatives and content that we’ll be collaborating on, starting with the Summer Split Playoffs this weekend in our LA studio.”

Honda, Gaming and Engaging Younger Audiences
Honda entered the esports and video gaming space in 2014, and since then, Honda has partnered with some of the most storied gaming franchises across various platforms. These partnerships include in-game integrations in Forza, R vs. R with Xbox, and a presenting sponsorship of EA’s first NHL World Championship. Most recently, Honda has built a successful partnership with Team Liquid, one of the most recognizable esports teams in the world and has invested deeply in streaming platform Twitch to build the Honda Head 2 Head program. With 15+ million average daily visitors on Twitch, Honda recognizes that younger audiences are moving to platforms like Twitch for live viewership.

Honda is the official automotive sponsor of Team Liquid and official vehicle of the team, and now the official automotive partner of the League of Legends Championship Series in North America. The Honda Civic is the number one most purchased vehicle with millennial and Gen Z buyers. And the number one sold vehicle to first-time new vehicle buyers, followed by Accord #2 (across the industry). Civic has been the top-selling vehicle to millennials since 2011.

 

 

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Verstappen Wins as Honda Earns Double Podium in Germany

Kvyat scores first podium for Toro Rosso since 2008
Verstappen earns second win of 2019, 7th of career
Albon finishes career-best sixth for Toro Rosso

Sunday’s Formula 1 German Grand Prix at Hockenheim had more plot twists than a Quentin Tarantino movie but in the end, Honda fashioned its best weekend in 27 years as Max Verstappen stormed to a win while Toro Rosso’s Daniil Kvyat placed third to put two Hondas on the podium for the first time since the 1992 Portugal GP.

Pre-race rains ramped up the difficulty on the standing start, and the day became a high-speed chess match from there as teams and drivers dealt with conditions that fluctuated between wet and dry, often without warning. But weather was just the appetizer for a full-course meal that included four safety-car periods, two championship leaders crashing on their own and a 360-degree Danny Sullivan-esque spin by a race winner that made five pit stops!

Verstappen made the first of his stops after just two laps to change to the intermediate tires to accommodate a drying track, which lasted until he pitted on Lap 18 for medium slicks that he hoped would last the remainder of the race. The call was a tough one for the Dutchman, who spun on the harder compound before going back to the intermediate tires as the rains reappeared at the race’s halfway point.

Toro Rosso’s Alex Albon was running in the rain for the first time in his F1 career and the rookie was a strong fourth through the middle stages of the race. His teammate Kvyat benefitted from a gutsy pit call after Nico Hulkenberg brought out the third safety car with 24 laps to go, becoming one of the first runners to switch to slick tires to navigate a drying track. The Russian, who had just celebrated the birth of his first child not 24 hours earlier, used the slick Pirellis to march through the field, passing Lance Stroll to take the second spot.

At this point, all four of the Honda-powered entries were running in the top seven, including holding down the top-two positions. But as a final act, Valtteri Bottas brought out the safety car with a trip into the frontstretch fence, bunching the field for a sprint over the final five laps. The restart put Gasly within reach of Albon, leading to heartbreak for the Frenchman, who hit Albon while trying to pass him for sixth and had to retire with damage.

The restart also put Kvyat within range of Sebastien Vettel, who passed Stroll and Kvyat, demoting Kyvat to third – where he would earn Toro Rosso’s first podium finish since 2008. Albon continued after his contact and finished a career-best sixth.

The teams have just a day or two to celebrate as the series head to Hungary this weekend for the Hungarian Grand Prix.

Toyoharu Tanabe
Technical Director, Honda F1
“An absolutely fantastic result, securing our second win of the year with Max Verstappen, but this time extra special, with Daniil Kvyat making it two Honda drivers on the podium. It was a very difficult race, because of the changing conditions between wet and dry and the result is down to the excellent drives from both drivers, spot on strategies from the two teams and great work from both pit crews. Honda really appreciates their efforts. After winning with Aston Martin Red Bull Racing already in Austria, it is particularly pleasing to see Scuderia Toro Rosso on the podium, as they helped us get back on the right road to success last year. We will briefly celebrate on this special day, but immediately focus on next week’s race in Hungary.”

Max Verstappen
Aston Martin Red Bull Racing
Start 2nd, Finish: 1st (Second win of 2019, 7th of career)
“To come out on top after a race like that is amazing and for the Team to win for the second time this year with Honda is incredible. I don’t know exactly what happened at the start but it seemed that everyone on the right side of the grid had a bad getaway and low grip. I had a particularly poor start when I released the clutch but stayed calm and followed the Mercedes cars closely. It was hard to pass due to the dirty air and the tires started to struggle as the track dried. From there onwards we always made the right decisions. Even though the first slick tire was maybe a bit hard and I had a few moments, with a 360 spin, I luckily kept going. Once I was back on the Intermediates and in the lead I was able to control the race and really show the pace of the car. The conditions were very tricky and it was all about survival. It was definitely not an easy race and very tricky with the changing conditions. The Team made all the right calls. They were really on top of things and everyone worked so well together. It has been one of my most difficult races and it is great to come out on top. For sure I enjoy driving in the wet but also you need a good car for that. You can find a bit of pace in yourself but today we had both things right and I’m very happy with the result. A big thank you to the whole Team and it has been a crazy but amazing Sunday.

Pierre Gasly
Aston Martin Red Bull Racing
Start: 4th, Finish: 14th
“That was an insane, crazy race and it just had everything. With the rain, crashes, safety cars and pit stops, it was a lottery and there were a lot of opportunities so I’m quite disappointed not to have made the most of it on my side and not finish the race. Towards the end, I was fighting with Alex during the last few laps and we made contact, which took my front wing off and gave me a puncture, so I had to stop the car. I don’t know what to say but it’s annoying not to score points when you have a race like this. At the start, I had wheel spin so I was slow off the line and I lost a lot of positions into Turn One so it was quite hectic from there. For the Team and Honda, it was great to get Max’s win today and bag another decent amount of points.

Daniil Kvyat
Red Bull Toro Rosso Honda
Start: 14th, Finish: 3rd  
“It’s incredible to be back on the podium in what could be called my ‘second career’. I thought it would never happen again in my life, so I’m so incredibly happy. There’s so many emotions I still need some time to let it all sink in! This achievement is so great for us since it has been 11 years since Toro Rosso’s last podium with Sebastian (Vettel) in Monza. It was such an amazing day and I’m so happy. Thank you to everyone in the team, it was just an incredible day. I was readier than ever to fight for this kind of position. This year I feel more mature, my head is cooler, and I’m readier to fight on top, so I think I proved that today to myself and everyone around here. I hope this will become a habit soon!”

Alex Albon
Red Bull Toro Rosso Honda
Start: 17th, Finish: 6th (Career best) 
It was a good race today! I was a bit scared at the start, learning how the car behaves in the wet around this track, although, I’m really happy with how I performed as it was my first time in these conditions in an F1 car. The pace was really good, we were a bit fortunate and we timed our first pitstop right, and I was really excited racing in P4, I was thinking ‘OK here we go!’ Unfortunately, at the second stop we were caught out and pitted a lap later than Dany to switch from wet tires to dry, so four cars passed us. It’s funny, it’s like a disappointing P6 because we were running in P4 for quite a while. It was an amazing job by the team, the strategy was great and we were able to bounce back from a difficult Qualifying.”

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Honda’s 32nd Annual South Bay Classic Raises Funds for Student Wellness Programs in Southern California

Proceeds from Charity Golf Tournament Benefit Drug and Alcohol Abuse Prevention, Conflict Resolution, and Counseling Programs

Nearly 250 golfers will participate in the 32nd annual South Bay Classic on Friday, August 2 at the Los Verdes Golf Course in Rancho Palos Verdes, California to raise money for student wellness programs in Southern California. The South Bay Classic is presented by American Honda Motor Co., Inc. and the South Bay Regional Committee of the Japan Business Association. Since its inception in 1987, the South Bay Classic has provided over $2.6 million to recipient school districts and organizations to support their community-based youth programs in the South Bay region of Los Angeles County.

Honda established the South Bay Classic, a 501(c)(3) nonprofit, to provide young people with growth and development opportunities that encourage them to realize their full potential. The charity golf tournament raises funds for drug prevention, substance abuse education, conflict resolution, violence prevention, and counseling programs – all of which empower students with the tools and resources to become more productive members of society.

“Based on our commitment to foster positive opportunities in education and the community, Honda started the South Bay Classic to help young people deal with the social pressures of adolescence,” said Steve Morikawa, vice president of Corporate Relations and Social Responsibility at American Honda Motor Co., Inc. “We thank the participating golfers, volunteers and South Bay community who enable us to make a difference in the lives of thousands of young people.”

Many South Bay school districts and organizations have benefitted from the South Bay Classic, including El Segundo Unified School District, Hawthorne School District, Lawndale Elementary School District, Los Angeles Unified School District – Local District South, Manhattan Beach Unified School District, Palos Verdes Peninsula Unified School District (Peninsula Education Foundation), Redondo Beach Unified School District, Torrance Unified School District, and Wiseburn School District.

“Through the funding from South Bay Classic and our partnership with the Peninsula Education Foundation, our counselors coordinate a multi-tiered program to address the variety of needs in our school community while also individualizing their approach based on individual student need,” said Trista Ramirez, Ed.D., coordinator of Student Mental Health and Support for Palos Verdes Peninsula Unified School District (PVPUSD). “This counselor-student relationship is a crucial component of our comprehensive program in PVPUSD.”

The South Bay Classic supports programs that help elementary, middle and high school students address issues with self-image and self-esteem, anger management, anxiety, depression, alcohol and drugs, and social communication. These programs include:

  • The Comprehensive Counseling Model, supported by the Peninsula Education Foundation in Palos Verdes Peninsula Unified School District, is based on a whole-child counseling approach. Counselors work with students in the domain areas of social-emotional health, academics and college and career readiness. Through its multi-tiered counseling model, PVPUSD comprehensively addresses the mental health needs of its students, including the addition of on-site therapists for its intermediate and high schools.
  • Mira Costa High School Families Connected in Manhattan Beach Unified School District aims to promote teen wellness and prevent substance use and abuse through parent education and activation. Funding will support the ongoing maintenance of the teen wellness event calendar, monthly e-communications, and ongoing research for impactful resources to support families as kids become teens and face the stress and influences that can lead to poor choices.
  • Positive Behavioral Supports in Wiseburn School District is used as a proactive approach to establish the behavioral supports and social culture needed for all students in a school to achieve social, emotional and academic success. The goal is to implement a set of strategies or procedures designed to improve behavioral success by employing non-punitive, systematic techniques to support students and reduce negative behavioral incidents.
  • WATCH D.O.G.S. (Dads of Great Students) in Redondo Beach Unified School District is the father involvement initiative of the National Center for Fathering, which aims to reverse the cultural trend toward fatherlessness by helping every dad learn how to be a father. Fathers, grandfathers, stepfathers, uncles and other father figures volunteer to serve at least one day a year in a variety of school activities.

For more information about the South Bay Classic, visit http://facebook.com/southbayclassic.

Honda Corporate Social Responsibility
Honda’s corporate goal is to be a company that society wants to exist, creating products and technologies that improve the lives of people while minimizing the environmental impacts of its products and business operations to ensure a sustainable future.

Honda is committed to making positive contributions to the communities where it does business, conducting socially responsible business practices and promoting diversity in its workforce. From Honda’s involvement in STEM education and Historically Black Colleges and Universities (HBCUs) to its support of pediatric brain tumor research and volunteer efforts by Honda associates, including environmental clean-up activities, Honda believes in giving back to the communities where its associates live and work. Learn more at http://csr.honda.com.

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