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Honda Joins Automated Vehicle Safety Consortium as Latest Member of Growing Consortium

The Automated Vehicle Safety Consortium™ (AVSC) today expanded its international reach with the addition of Honda to the consortium. The AVSC, which launched in April 2019, convenes leading OEM and technology member organizations to collaborate on the development of best safety practices around which automated vehicle (AV) technology can be responsibly developed and adopted ahead of broad deployment.

“The adoption and acceptance of AV technologies is an international challenge. The combined expertise assembled as part of the AVSC represents the type of collaborative thinking that’s needed if we’re to develop global solutions,” said Dr. Edward Straub, executive director of the Automated Vehicle Safety Consortium.

Honda is developing automated vehicle technologies through research, investments and partnerships to promote broader access to safe and reliable transportation solutions.

“Honda sees great potential in automated vehicle technology to greatly reduce injuries and fatalities for all road users,” said Toshihiro Mibe, president and representative director, Honda R&D Co., Ltd. “Joining AVSC will allow us to further our goals by establishing broadly accepted best safety practices.”

In addition to Honda, the growing consortium also includes SAE InternationalFordGeneral MotorsToyotaUber ATGDaimler and Lyft. The AVSC’s mission is to inform and accelerate the development of industry standards for AVs. Consortium members are working on the development of a series of safety principles for SAE Level 4 and 5 automated drivingg systems focusing on testing before and during operation of AVs on public roads; data collection, protection and sharing; and interactions between AVs and other road users.

For more information about the AVSC, visit avsc.sae-itc.org.

SAE Industry Technologies Consortia (SAE ITC®) is an affiliate of SAE International. The SAE ITC team specializes in establishing and managing consortia by providing proven processes, tools and resources. ITC enables public, private, academic and government organizations to connect and collaborate in neutral, pre-competitive forums thus empowering the setting and implementation of strategic business improvements in highly engineered industries globally. (www.sae-itc.com)

The post Honda Joins Automated Vehicle Safety Consortium as Latest Member of Growing Consortium appeared first on Blog Honda.

Honda Joins Automated Vehicle Safety Consortium as Latest Member of Growing Consortium

The Automated Vehicle Safety Consortium™ (AVSC) today expanded its international reach with the addition of Honda to the consortium. The AVSC, which launched in April 2019, convenes leading OEM and technology member organizations to collaborate on the development of best safety practices around which automated vehicle (AV) technology can be responsibly developed and adopted ahead of broad deployment.

“The adoption and acceptance of AV technologies is an international challenge. The combined expertise assembled as part of the AVSC represents the type of collaborative thinking that’s needed if we’re to develop global solutions,” said Dr. Edward Straub, executive director of the Automated Vehicle Safety Consortium.

Honda is developing automated vehicle technologies through research, investments and partnerships to promote broader access to safe and reliable transportation solutions.

“Honda sees great potential in automated vehicle technology to greatly reduce injuries and fatalities for all road users,” said Toshihiro Mibe, president and representative director, Honda R&D Co., Ltd. “Joining AVSC will allow us to further our goals by establishing broadly accepted best safety practices.”

In addition to Honda, the growing consortium also includes SAE InternationalFordGeneral MotorsToyotaUber ATGDaimler and Lyft. The AVSC’s mission is to inform and accelerate the development of industry standards for AVs. Consortium members are working on the development of a series of safety principles for SAE Level 4 and 5 automated drivingg systems focusing on testing before and during operation of AVs on public roads; data collection, protection and sharing; and interactions between AVs and other road users.

For more information about the AVSC, visit avsc.sae-itc.org.

SAE Industry Technologies Consortia (SAE ITC®) is an affiliate of SAE International. The SAE ITC team specializes in establishing and managing consortia by providing proven processes, tools and resources. ITC enables public, private, academic and government organizations to connect and collaborate in neutral, pre-competitive forums thus empowering the setting and implementation of strategic business improvements in highly engineered industries globally. (www.sae-itc.com)

The post Honda Joins Automated Vehicle Safety Consortium as Latest Member of Growing Consortium appeared first on Blog Honda.

Honda Shares Big Dream for Next 50 Years of Human Mobility in Keynote Address to Automotive Engineering Community at SAE 2015 World Congress

  • Honda R&D Americas President Frank Paluch encourages industry leaders to pursue game-changing innovation to transform personal mobility
  • Honda lays out vision for a cooperative car society – a high-speed, low-carbon, zero-collision mobility experience – by 2050
  • Industry must pursue a convergence of ideas and technologies to realize radical transformation and secure the future of the auto industry

Frank_Paluch

Encouraging his fellow engineers to pursue big dreams for the future, Honda R&D Americas, Inc. President, Frank Paluch, shared Honda’s vision for the next 50 years of human mobility and challenged the industry to think more broadly about its role in leading society toward a radically transformed mobility experience. Paluch’s remarks were delivered in a keynote speech that capped off three days of collaborative discussion among top engineers and thought leaders across the automotive industry at the 2015 SAE World Congress and Exhibition.

“Our role as engineers, as an industry, isn’t simply to pursue incremental advances for short-term competitive advantages in sales, or profit or market share,” said Paluch. “Our more enduring challenge is to transform the fundamental nature of the products we make to realize game-changing innovation.”

Paluch laid out Honda’s own challenging vision for mobility in 2050, which encompasses a range of solutions based on Honda’s long-term vision, asserting that “advancing mobility on all fronts is the key to the evolution of society.”

“Honda has always invested in advancing its core knowledge across all aspects of the mobility equation — cars, jets, motorcycles, racing machines, humanoid robots and smart home energy systems,” said Paluch. “From a distance, this probably makes us sound a little crazy, but our focus is not short-term, and we continue to think about how we can advance all stages of human mobility – walking, riding, driving and flying.”

Honda’s vision for mobility in 2050 envisions a high-speed, low-carbon, zero-collision mobility experience made possible by the convergence of technology, including highly automated vehicle systems with vehicle-to-vehicle and vehicle-to-infrastructure connectivity and advanced collision mitigation capabilities, leading to what Paluch calls a “Cooperative Car Society.” Key phases of Honda’s vision are:

  • By 2020: Humans, vehicles and infrastructure become connected in an omni-directional safety system that will reduce driver workload and enable a 50 percent reduction in accidents involving Honda vehicles.
  • Before 2030: Not only cars are connected, but all road users, including pedestrians, bicyclists and motorcycle riders.
  • By 2040: Honda-connected vehicles would be accident-free, which would pave the way for radical changes in the way people move and live.
  • By 2050: Cars converge into a network of intelligent, interconnected machines – a “Cooperative Car Society” – using their advanced sensing and relational capabilities to inform and educate the world around them.

“With the advancement of learning, sensing and communication, in both cars and infrastructure, we will move into a new realm, a cooperative car society, in which the highly automated vehicle becomes a platform for the transformed mobility experience,” said Paluch. “In this scenario, the highly automated vehicle as a platform for transformed mobility experience is eminently achievable.”

Paluch also set forth Honda’s vision for a low-carbon future, involving the convergence of renewable energy and powertrain technologies, including fuel cell vehicles, working in conjunction with smart home energy systems and smart grid technology. Honda is already experimenting with such systems at its Honda Smart Home projects in Japan and California.

“At Honda, we’re determined to apply our technology and ingenuity to help move our society beyond the age of oil,” he said. “From an environmental point of view, we see oil spills in the Gulf or fracking by the highway as unintended consequences to fuel the mobility we create. This is evidence of the challenge and societal costs of our oil-dependent society and industry.”

Paluch concluded by suggesting that achieving a radical transformation in human mobility will require new ways of thinking to achieve a higher-level consensus on the big challenges that lie ahead. “No single company, no enterprise, has the size or reach to line up all these pieces by themselves,” said Paluch. “If we want to secure the future and relevance of our industry, we have got to work together, break down the walls that divide us, think beyond traditional alliances and partnerships and build better, faster networks of communication and collaboration between all the stakeholders in this game.”

Honda Speakers at SAE World Congress to Take an Innovative Look at Mobility’s Future

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When the president of Honda R&D Americas, Inc. Frank Paluch offers perspectives on the future of personal mobility at the final gathering of the 2015 SAE World Congress and Exhibition, he will be capping an entire convention week of insight and perspective from Honda speakers addressing this year’s World Congress theme — “Leading Mobility Innovation.”

His speech, “The Next Big Bang: The Future of Personal Mobility”, will underscore the role mobility will play in the future, punctuate insight from Honda speakers and close the 2015 World Congress during the annual banquet where he will serve as its featured speaker in the Grand Riverview Ballroom at Cobo Center at 6 p.m. on Thursday, April 23.

“I’m proud that so many Honda associates will take to the podium and discuss our company’s innovations and initiatives, from different corners of engineering and bring to life our theme of Leading Mobility Innovation,” said Erik Berkman, general chairman of the 2015 World Congress and executive vice president of Honda North America. “It’s exciting for Honda to be providing Executive Leadership to this World Congress because it falls during the ‘Year of Honda,’ a celebration of pinnacle product offerings and engineering achievements that will be on display throughout the Congress.”

The SAE World Congress runs April 21 through 23 at Cobo Center in Detroit. More than 1,500 technical presentations will be made during the three day event and more than 1,400 technical papers will be released and made available – and more than 11,000 engineers are expected to attend. Continental is the lead auto supplier at the conference as the Tier One Strategic Partner to Honda.

“Our main-stage speakers, as well as the Honda engineering associates who will deliver technical papers during the three days of the World Congress, are integral parts of our global Honda team,” said Berkman. “They embody Honda’s “challenging spirit” – to tackle complex problems and work as a team to bring joy to our customers.”

Paluch will deliver the annual banquet address, the much-anticipated evening finale to three full days of World Congress engineering activities. A long-established tradition each year at the SAE World Congress, the annual banquet – the largest and most prestigious gathering of global automotive industry leaders – includes honors given to the top OEM and supplier executives.

Another highlight of the World Congress will be provided by Ted Klaus, chief engineer and Acura NSX global development leader, the featured speaker at the SAE Detroit Section Meeting dinner event. At his speech, “The All-New Acura NSX”, Klaus will be joined by key NSX powertrain, body and dynamic performance engineers to share new technical details in the SAE Detroit Section Vehicle Event at Grand Riverview Ballroom at Cobo Center, 5:30 p.m., Wednesday, April 22.

In addition to the more than 100 technical papers Honda presenters will offer at SAE, four Honda associates will deliver main-stage addresses as panelists on serious challenges and potential solutions:

Toshio Yokoyama, senior chief engineer at Honda R&D Co., Ltd., Japan, will speak as part of a panel on:

“The Autonomous Vehicle Race”

Moderated by Richard Wallace of the Center for Automotive Research in Ann Arbor, Mich., this session will explore where the self-driving car revolution is heading. AVL Theater in Grand Riverview Ballroom at Cobo, Tuesday, April 21, 9:30 a.m.

Ayumu Matsuo, chief engineer, Honda R&D Co., Ltd., Japan, will speak as part of a panel on:

“Innovation in Powertrain Technology to Achieve 2025 Requirements & Beyond”

Patrick Davis of the U.S. Department of Energy will lead the discussion about where the tumultuous powertrain industry is headed in the next decade and beyond. AVL Theater in Grand Riverview Ballroom at Cobo, 1:30 p.m., Wednesday, April 22.

Jay Joseph, assistant vice president, American Honda Motor Co., Inc., will speak as part of a panel on:

“Vehicle Complexity is Booming. But is it Safe?”

Mr. Joseph will join competitors and suppliers to discuss the safety challenges of reliably ensuring the proper function of the growing number of electronics systems. Keeping up with these systems as vehicles age is related to warranty and recall issues. The expert panel will discuss how the industry will meet this need over the next five to 10 years and identify areas where functional safety development is necessary to avoid the industry’s next Achilles heel. FEV Innovation Forum in the Grand Riverview Ballroom at Cobo, 1:30 p.m., Wednesday, April 22.

Prof. Dr. Bernhard Sendhoff, president, Honda Research Institute Europe, will speak as part of a panel on:

“The Future of Mobility Innovation”

Moderated by President Steven Lietaert of Hella USA Inc., Dr. Sendhoff and three fellow panelists will explore efficiency, profitability, CO2 emissions, safety, globalization and regulations – all in the context of resource limits, including both human resources and raw materials. AVL Theater in Grand Riverview Ballroom at Cobo, 9:45 a.m., Thursday, April 23.

Another venue for World Congress speakers – with a more informal town hall-type setting – is the Tech Hub on the show floor. This is where Chuck Thomas, a chief engineer at Honda R&D in Ohio, will deliver a talk called:

“Chasing Reality: Engineering’s Digital World Made Real”

Thomas will explain how computer modeling of complex structures has allowed many old-line engineering compromises to be abandoned, making possible lighter, stronger, safer and more sustainable vehicles. Tech Hub on Show Floor, 1:30 p.m., Tuesday, April 21.

World-Renowned Inventor and Futurist Ray Kurzweil to Open SAE 2015 World Congress & Exhibition

Honda invites Kurzweil as “perfect match” for Congress theme of “Leading Mobility Innovation”

Kurzweil_Ray__newRay Kurzweil, a director of engineering at Google and a world renowned American futurist and inventor, will be the opening speaker next month at the SAE 2015 World Congress & Exhibition. As the company providing Executive Leadership for the 2015 World Congress, Honda is sponsoring Kurzweil’s address as an expression of the event theme — “Leading Mobility Innovation.”

“The visionary spirit of Ray Kurzweil is a perfect match for the kickoff of the world’s most important gathering of automotive engineering talent,” said Erik Berkman, general chairman of the 2015 World Congress and executive vice president of Honda North America, Inc. “Our industry is in the midst of a period of rapid and surprising change and we are excited to bring his challenging ideas to energize this Congress.”

More than 11,000 automotive engineers are expected to attend the SAE 2015 World Congress, April 21-23, at Cobo Center in Detroit. The Congress will feature 1,500 presentations and the release of more than 1,400 technical papers. Honda is providing Executive Leadership at the Congress with Continental serving as the Tier One Strategic Partner.

At Google, Kurzweil leads a team that is developing machine intelligence and natural language understanding. He is best known as one of the leading experts on artificial intelligence in the world. The author of five national best-selling books and considered one of the world’s leading futurists, Kurzweil has predicted that during the first half of this century computer intelligence will overtake human intelligence.

Kurzweil is the holder of 20 honorary doctorates and an inductee of the National Inventors Hall of Fame, as well as a recipient of the National Medal of Technology. As a leader in the field of optical character recognition, he led a team to create an application that allows the blind to hear words photographed with a smart phone.

Other keynote speakers for the World Congress will include:

  • Tahmid Mizan, senior technology adviser, Corporate Strategic Planning, ExxonMobil Corp.
  • Helmut Matschi, executive board member, Continental VDO Automotive, AG.

The banquet speaker for the final event of the Congress will be Frank Paluch, president, Honda R&D Americas, Inc.

For more information about the SAE 2015 World Congress, visit hondanews.com or sae.org/congress.

About Honda

Honda established operations in America in 1959 and now employs more than 39,000 associates in its North American sales, R&D and manufacturing operations with total capital investment in North America exceeding $22 billion.

Based on its longstanding commitment to “build products close to the customer,” Honda operates 17 major manufacturing facilities in North America producing a wide range of Honda and Acura automobiles, automobile engines and transmissions, Honda all-terrain vehicles, power equipment products, such as lawn mowers, mini-tillers and general purpose engines, and the HondaJet advanced light jet.

Eight Honda auto plants in the region, including four in the U.S., have the capacity to produce 1.92 million automobiles each year. In 2014, more than 97 percent of the Honda and Acura automobiles sold in the U.S. were produced in North America. Those plants today manufacture 12 different models, including five passenger cars and seven light trucks using domestic and globally sourced parts.  A fifth U.S. auto plant, the Performance Manufacturing Center, is under construction in Marysville, Ohio, and will become the exclusive global production location for the next generation Acura NSX supercar.

Honda also operates 14 research and development centers in the U.S. with the capacity to fully design, develop and engineer many of the products Honda produces in North America.

SAE International is a global association committed to being the ultimate knowledge source for the engineering profession. By uniting more than 147,000 engineers and technical experts, we drive knowledge and expertise across a broad spectrum of industries. We act on two priorities: encouraging a lifetime of learning for mobility engineering professionals and setting the standards for industry engineering. We strive for a better world through the work of our philanthropic SAE Foundation, including programs like A World in Motion® and the Collegiate Design Series™.

Honda Welcomes Inventive Spirit of Ray Kurzweil to 2015 SAE International World Congress

Honda will serve as the host company for the SAE International 2015 World Congress & Exhibition in Detroit, Michigan, April 21-23, 2015. Erik Berkman, executive vice president of Honda North America and general chairman of this year’s World Congress, will share a series of blog posts leading up to the event.

sims honda favicon

If innovation is the heart of Honda, racing is our soul. And a critical aspect of winning any race is to be ready at the starting line in order to get off to a great start.

I can’t think of a better way to start this year’s World Congress than welcoming a futurist, inventor and dynamic speaker like Ray Kurzweil to deliver our opening keynote address.

Mr. Kurzweil is a director of engineering at Google, leading an effort to develop machine intelligence and natural language understanding.  More than that he is an inventor, a world-renowned futurist and one of the leading experts on artificial intelligence in the world. Mr. Kurzweil has predicted that during the first half of this century computer intelligence will overtake human intelligence. His is truly a world of unconventional possibilities.

Daring to explore unconventional ideas in order to break through existing boundaries is a course that was established for our company by our founder, Soichiro Honda. It is a path that has led us to compete on the world’s most challenging motorcycle and auto racing circuits … to build our products in America … to advance automobile powertrain technology … and to explore new forms of mobility, including an advanced light jet and humanoid robotics.

Pushing through existing boundaries is what will be required to fulfill our 2015 theme of Leading Mobility Innovation. To inspire us to meet this challenge and get our SAE 2015 World Congress off to a rousing start we are excited to feature Ray Kurzweil’s inventive spirit in the opening keynote address.

The start of our race is approaching – let’s all be ready at the starting line for a great Congress!

SAE World Congress to Introduce Tech Hub at 2015 Event

sims honda faviconHonda will serve as the host company for the SAE International 2015 World Congress & Exhibition in Detroit, Michigan, April 21-23, 2015. Erik Berkman, executive vice president of Honda North America and general chairman of this year’s World Congress, will share a series of blog posts leading up to the event.

Technology plays an integral role in what makes the SAE International 2015 World Congress & Exhibition such a compelling event for attendees. And this year’s event will incorporate a brand new asset with a techy sounding name – the Tech Hub. But what will make the Tech Hub a special forum on the main Exhibit floor is its emphasis on people. The real focus of the Tech Hub will be to provide the opportunity for engineers to exchange knowledge and experiences as we all gather from across the globe to explore the true power of mobility.

As host company of this year’s World Congress, Honda is excited to offer new opportunities for attendees to collaborate and engage. With the theme of “Influences of Future Design,” the Tech Hub is designed to provide brief, impactful exposure to truly innovative ideas and concepts, all geared toward examining the influences to future designs.

The Tech Hub also will be home to the SAE TechTalks. Hosted daily, SAE TechTalks will incorporate short, informational presentations meant to give an overview on conceptual technologies. Within each presentation, featured experts from electronics, aerospace, motorsports and other industries will address innovations and technology advancements, all designed to challenge the mobility industry with concepts that look to be transferable, thought provoking or even disruptive.

The TechHub and SAE TechTalks are just a few of the new elements we plan to incorporate into this year’s event as we strive to continue to increase the value of the Congress for all attendees. For more information, or to view the session schedule for the Tech Hub, visit the Technical & Management Program Sessions page on the SAE International 2015 World Congress & Exhibition website.

The 2015 SAE World Congress: Developing Vehicles and Careers

Honda will serve as the host company for the SAE International 2015 World Congress & Exhibition in Detroit, Michigan, April 21-23, 2015. Erik Berkman, executive vice president of Honda North America and general chairman of this year’s World Congress, will share a series of blog posts leading up to the event.

sims honda favicon

Once a year, the global automotive engineering community assembles to share new ideas about the future of mobility and spur on the next generation of engineers. And the place we do that is the SAE World Congress in Detroit. Honda is proud to be the host company this year.

I have always found the auto business to be an exciting place to work. Developing a vehicle is a very complex process, requiring constant innovation to meet the ever-changing needs of society. While consumer electronics are in the limelight for innovation a lot these days, it wasn’t too long ago, that automotive engineers were recognized as innovators and leaders.

We are now in an age where innovations in communications, electronics, materials, environmental controls and sensing technologies are creating exciting new opportunities, as well as vexing new challenges for the vehicles we create and the factories where they are built.

The SAE World Congress remains the place where the great minds of our industry come together to share, debate, analyze and celebrate these issues.  This will lead to better engineering solutions for our customers. It also enables a level of collaboration that creates professional development opportunities for our industry’s “next generation.”

This year, we will make special efforts to help young engineers better envision their futures and their career paths. This will include seminars and white papers focused on providing useful insights into the breadth of possibilities to be found in our industry. But I think the greater opportunity will occur with the fun, small-group interactions, such as roundtable discussions and “speed mentoring” sessions where younger engineers can engage one-on-one with industry veterans.

In short, at the 2015 SAE World Congress, we will be developing careers as well as vehicles. And this makes me proud to be a member of SAE and to chair this year’s event.

The 2015 SAE World Congress: Developing Vehicles and Careers

Honda will serve as the host company for the SAE International 2015 World Congress & Exhibition in Detroit, Michigan, April 21-23, 2015. Erik Berkman, executive vice president of Honda North America and general chairman of this year’s World Congress, will share a series of blog posts leading up to the event.

sims honda favicon

Once a year, the global automotive engineering community assembles to share new ideas about the future of mobility and spur on the next generation of engineers. And the place we do that is the SAE World Congress in Detroit. Honda is proud to be the host company this year.

I have always found the auto business to be an exciting place to work. Developing a vehicle is a very complex process, requiring constant innovation to meet the ever-changing needs of society. While consumer electronics are in the limelight for innovation a lot these days, it wasn’t too long ago, that automotive engineers were recognized as innovators and leaders.

We are now in an age where innovations in communications, electronics, materials, environmental controls and sensing technologies are creating exciting new opportunities, as well as vexing new challenges for the vehicles we create and the factories where they are built.

The SAE World Congress remains the place where the great minds of our industry come together to share, debate, analyze and celebrate these issues.  This will lead to better engineering solutions for our customers. It also enables a level of collaboration that creates professional development opportunities for our industry’s “next generation.”

This year, we will make special efforts to help young engineers better envision their futures and their career paths. This will include seminars and white papers focused on providing useful insights into the breadth of possibilities to be found in our industry. But I think the greater opportunity will occur with the fun, small-group interactions, such as roundtable discussions and “speed mentoring” sessions where younger engineers can engage one-on-one with industry veterans.

In short, at the 2015 SAE World Congress, we will be developing careers as well as vehicles. And this makes me proud to be a member of SAE and to chair this year’s event.