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Trucks Deliver October Sales Records for AHM, Honda and Acura Brands as Sales Rise Across Divisions

  • Honda brand sets new October sales record with an 8% gain; trucks gain 17.5% and a new October mark 
  • Honda CR-V nets new October record and cumulative sales top 5 million 
  • Honda HR-V sets a new all-time monthly record with sales of over 10,000 units
  • Acura trucks set October record as division nets 2.4% gain


“With the Honda CR-V topping the 5 million cumulative sales mark to reaffirm its position as the best-selling crossover for over two decades, it’s fitting that Honda crossover and light truck models led Honda to an all-time October sales record
,” said Henio Arcangeli, Jr., senior vice president of Automobile Sales at American Honda Motor Co. “Both the Honda and Acura brands are marching forward as we head into the final two months of the year on pace to see American Honda post a sales increase for 2019.”

 

BRAND REPORT

 


Sales Highlights

The harvest moon shone brightly on Honda sales, with new October overall and truck sales records and cumulative CR-V sales cresting 5 million. Several models made major gains with trucks leading the way as HR-V set an all-time monthly record and CR-V a new October mark. Civic and Fit also made major gains.

  • HR-V set a new all-time monthly record, jumping 104% on sales of 10,130 units.
  • CR-V sales climb 20% on sales of 33,344 for a new October record.
  • Fit gained a whopping 204% while Civic gained 5% and Accord topped 21,000 deliveries.
  • Odyssey now holds an incredible 42% share of the minivan segment with October sales of over 7,800 units.

Model Notes

Honda is the retail best-selling passenger car brand in America in 2019 – with Fit, Civic, Insight and Accord #1 or #2 in their respective segments — gaining the most share of any mainstream brand this year.

 

Honda has led the industry in sales to under-35-year-old buyers since 2010, with Civic and Accord the #1 and #2 cars, CR-V the #1 CUV/SUV and Odyssey the #1 minivan

 

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American Honda Marks Best Month of Sales in Company History, Setting Multiple All-Time Monthly Records

  • American Honda smashes all-time monthly sales records for total vehicles and trucks 
  • Honda brand also records its best-ever month, driven by record truck sales, and robust passenger car sales
  • Honda CR-V and Passport post best-ever sales; HR-V has best August; Civic and Accord each top 30,000 sales
  • Acura sales rise in August, with ILX jumping 58%, and RDX and MDX combining for over 10,000 sales

“At a time of great change in our industry with the growth of light truck sales and introduction of new technologies, it’s gratifying to see American Honda post an all-time best sales month based on great products and maintaining a disciplined approach to the market,” said Henio Arcangeli, Jr., senior vice president of Automobile Sales at American Honda Motor Co. The month of August 2019 demonstrates that the success of the Honda and Acura brands, and our timeless focus on the customer, continue to resonate in the marketplace.”

 

BRAND REPORT

 


Sales Highlights

It was an especially hot August for Honda as the brand set four all-time monthly sales records, including overall brand, total trucks, and model bests for CR-V and Passport. The Honda Civic and Accord also represented a dynamic duo to continue as industry leaders among passenger cars.

  • The Honda brand made company sales history with its best month ever, gaining a robust 19.6% on sales of 158,804 vehicles in August.
  • Honda trucks scored a best-ever month, gaining 19.5% as CR-V (+ 27.8%) and Passport each set all-time monthly records. HR-V had best Aug. (+4%).
  • Honda cars also enjoyed a hot August, with Civic (+25.8%) and Accord (+14.3%) each topping 30,000 units in sales, and Fit gaining 58.2%.
  • Electrified vehicle sales again topped 6,000 units, with Accord Hybrid leading the brand with 2,629 sales, a gain of 56.5% for the month.

Model Notes

Honda electrified vehicle sales are on track for a second consecutive record year and double-digit YoY sales increases on the strength of the Accord Hybrid and Insight sedans.

 

Celebrating its 25th anniversary, the U.S.-made Odyssey has gained over four points of retail share in 2019 and is quickly approaching 40% of all minivan sales en route to being the #1 minivan in America for a decade.

 

 

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American Honda and Honda Brand Set March Sales Records Fueled by Robust Car Sales; Acura Brand Continues Resurgence

  • American Honda nets car, truck and overall March sales records, rising 4%, 4.5% and 4.3% respectively
  • Honda cars gain 5.3% while trucks rise 2.9% resulting in March records for both, as well as Honda brand
  • Honda cars sales surge with Accord gaining 5%, and Civic up 3.3% with a new March record  
  • Acura sales increase 6.4% in March as resurgence continues with 8.9% gain in first quarter of 2019
  • Acura RDX sets yet another monthly sales record with a 32.7% increase

Our investment in benchmark products for both Honda and Acura has put us in position to achieve strong sales results, even in a challenging market,” said Henio Arcangeli Jr., senior vice president of the American Honda Automobile Division. While some competitors are using fleet sales to boost their numbers in this relatively flat market, our gains across the board are driven by retail customers buying our products one at a time.

 

 

BRAND REPORT

 


Sales Highlights

Honda’s record March sales was led by Accord and Civic, as Honda cars were big contributors, even as trucks also set a new March record with strong sales for HR-V, CR-V and Ridgeline.

  • Civic, the retail car sales leader through February, rose 3.3% on sales of 33,653 units for a new March record.
  • Accord gained 5% on sales of more than 25,000 units for the month.
  • HR-V set a March record, gaining 10.7% on sales of 8,582 units.
  • Ridgeline sales were up 4.2% in March, on sales of 2,804 units.
  • Electrified vehicle sales totaled 5,874, with notable gains from Insight, Clarity PHEV and Accord.

Model Notes

Honda CR-V and Civic are not only the retail #1 CUV and #1 car in America they are the #1 and #2 models in the industry, excluding full-size pickups.

 

 

IIHS awarded the 2019 Honda Ridgeline a TOP SAFETY PICK rating when equipped with optional front crash prevention and specific headlights, the only pickup truck tested by the IIHS to earn this rating.

 

 

 

BRAND REPORT

 


Sales Highlights

Acura sales continued strong momentum with its best March sales in five years, rising 6.4% as the brand completed a strong first quarter. Driving the gains were ILX, up more than 40%, and RDX, which set a new March record.

  • ILX jumped 41.3% on sales of 1,289 units, while TLX sales of 3,141 marked its best month since March 2018.
  • RDX sales increased 32.7% in March, on the way to setting a 10th consecutive monthly record on sales of 5,835 vehicles.
  • MDX maintained a strong pace with sales of nearly 4,000 units.

Model Notes

MDX is posting solid gains over 2018, heading toward an 8th consecutive year of 50,000 units or more — and remaining as the best-selling 3-row luxury SUV of all-time.

 

TLX is outselling key competitors including the BMW 3-Series, Audi A4 and offerings from Lexus, Volvo, Alfa Romeo and Cadillac.

 

 

 

The post American Honda and Honda Brand Set March Sales Records Fueled by Robust Car Sales; Acura Brand Continues Resurgence appeared first on Blog Honda.

Acura Sales Climb 11% as American Honda Posts Strong February Results

  • Acura brand trucks set new February mark as RDX also gets record and MDX rises in double digits
  • Honda HR-V sets February sales record, its best month since a June 2018 flood strapped supplies
  • Honda Accord sales rise 2.5% in tight sedan market
  • Honda CR-V gains 1.7%, surpassing 26,000 sales

We’re off to a good start in 2019 with notable gains for both cars and light trucks, bolstered by the arrival of our all-new Passport SUV, said Henio Arcangeli Jr., senior vice president of the American Honda Automobile Division. “Our terrific product lineup is helping grow sales in all key segments of our business and we are achieving this success by maintaining a disciplined approach to supply and incentive spending.”

 

 

BRAND REPORT

 


Sales Highlights

Honda maintained a strong sales pace in February, with core models Accord and CR-V posting gains and HR-V setting a record, while the brand-new Passport SUV had its first full month of sales.

  • Despite on-going sedan market headwinds, Accord gained 2.5% on sales of 20,254 units, continuing its retail sales leadership in the midsize segment.
  • HR-V sales rose 4.4% in February on sales of 7,093 units, a new February record and its best month since the full impact of a flood that stopped production for four months last year.
  • CR-V gained 1.7% in February, cresting 26,000 units for the month, while Pilot posted a strong month with sales of nearly 11,000 units.
  • Sales of electrified models (over 4,500 units) remained strong with Insight topping 1,500 units to lead industry sales for dedicated hybrid models.

Model Notes

Honda began 2019 as the retail #1 passenger car brand in America, with Accord the retail best-selling midsize sedan for the 4th straight month and Civic entering its 4th year as America’s retail best-selling car.

 

CR-V continues as the retail #1 CUV in America, while approaching nearly a 20% share in segment.


Sales Highlights

Acura continued to gain traction as sales climbed more than 11% for the month. Acura trucks, up 24%, set a new February record. Sedans remained strong as ILX and TLX continue to outperform their segments in retail sales.

  • RDX sales jumped 31.8% in February on sales of 4,965 units, a February record and the 9th consecutive month of record sales.
  • MDX had a robust month, gaining 14.9% on sales of 3,833 units.
  • ILX sales were up 15.8%, despite inventory issues related to the ramp-up of the refreshed 2019 model.

Model Notes

Coming off its best year ever, the new RDX has continued as the #1 retail-seller in segment, the #2 retail-selling luxury SUV and the #3 model in all of luxury.

 

Acura began 2019 with retail sales up 10% while key competitors experienced declines.

 

 

 

The post Acura Sales Climb 11% as American Honda Posts Strong February Results appeared first on Blog Honda.

Honda Rearview Report

“Acura’s performance heritage and focus were really center stage this week as we celebrated the 30-year history of NSX and a new multi-year partnership with the Long Beach Grand Prix.

The newly minted Acura Grand Prix of Long Beach is a race with its own amazing performance heritage, now 45 years running. With our sales headquarters and Acura Design Studio just up the road in Torrance, California, the LBGP is kind of our second “home” race on the IMSA and IndyCar circuit – the other being the Acura Sportscar Challenge at Mid-Ohio, just up the road from where we develop and build the vast majority of Acura models we sell in America.

At the Chicago Auto Show, we raised a glass to NSX – the car that really solidified Acura’s performance direction and sports car cred. Today’s NSX takes its own challenging direction to performance, but like the original, it keeps the driver and the driving experience as the centerpiece of its design and technology. That’s the essence of Acura, and I really couldn’t imagine where we’d be today without NSX as our guiding light.

Thanks to everyone who took a few moments to celebrate with us in Chicago and Long Beach. It was a really special and exciting week for Acura. And we look forward to seeing the Team Penske Acura ARX-05 in action on the streets of Long Beach!”

Jon Ikeda
Acura Vice President & General Manager

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American Honda Reports Sales Increases for Both Honda and Acura Brands Despite Winter Chill

  • American Honda posts 1.5% sales increase despite late January “polar vortex.” Trucks set new Jan. record
  • Honda brand gains 0.8% as CR-V climbs nearly 20% and Accord continues to set pace in midsize segment
  • Honda trucks set new January sales record, rising 2.4%
  • Acura brand starts 2019 with strong 9.6% January climb, with trucks gaining 18%
  • Acura RDX jumps 41% to set another new monthly sales record

“Our Honda and Acura dealers delivered a strong January and have put us on course for a fast start in 2019, despite extreme weather conditions throughout much of the country during the last week of the month,” said Henio Arcangeli Jr., senior vice president of the American Honda Automobile Division. “While solid sales of our light-truck offerings continue, our balanced results across other segments of our business further showcase real consumer demand beyond trucks and SUVs.”

 

 

BRAND REPORT

 


Sales Highlights

Continuing sales momentum from late 2018 led the Honda brand to a new January truck sales record—a strong start for 2019 despite severe winter weather that suppressed car shopping in the last week of January. CR-V was the biggest gainer, and Accord had a strong month as well.

  • Fresh from an all-time sales record month in December, CR-V gained a robust 19.8% on sales of 29,152.
  • Accord finished January up 6.3% continuing momentum that saw it lead the mid-size segment in retail sales over the entire second half of 2018.
  • Civic topped 21,000 units in sales to continue its dominant performance, as America’s best retail-selling sedan in 2018 begins its quest to lead the compact segment in retail sales for a 10th straight year.

Model Notes

Production of the new Insight in Indiana and Accord Hybrid in Ohio helped the Honda brand to all-time record production and sales of electrified vehicles in 2018.

 

 

Civic finished 2018 as America’s top retail-selling car and is the best-selling vehicle in the U.S. millennial, multicultural and first-time new vehicle buyers.

 

 

 

BRAND REPORT

 


Sales Highlights

Acura brand sales withstood the polar vortex in late January to post a 9.6% gain for the month, with RDX leading the brand with a 41% increase.

  • RDX continued its record sales march unabated, setting a new January benchmark with 4,172 vehicles sold for a gain of 40.9%.  It was the 8th straight record sales month for RDX.
  • Acura light trucks just missed an all-time January record on sales of more than 7,100 units.
  • ILX sales were up 22.7%, just ahead of the start of the marketing campaign for Acura’s redesigned gateway model, refreshed for 2019.

Model Notes

Acura was the only top-5 luxury brand with positive retail gains in 2018 and carries this momentum into 2019 thanks to a strong month from RDX and ILX.

 

The Acura brand was born in the U.S. and with 5 out of Acura’s 6 models built in Ohio, about 99% of all Acura sales are made in America.

 

 

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Trucks Drive New Records and Acura Turns a Corner as American Honda Posts December Sales Increase

  • Acura brand sales rise 2.8% in 2018, punctuated by best-ever monthly and annual truck sales
  • Acura RDX has best-ever annual and December sales, its second-best month in history
  • Honda brand posts best-ever annual and December truck sales with overall December increase as Honda CR-V sets all-time monthly record, topping 42,000 sales
  • Accord sales jump 29.4% as passenger car sales remain strong; electrified vehicles set new annual record

“In 2018, we took advantage of the continued consumer shift toward light-trucks, contributing to another record year for our Honda and Acura light-truck businesses,” said Henio Arcangeli Jr., senior vice president of the American Honda Automobile Division. “In addition to our light-truck success, our passenger car business also delivered another strong year, with Civic retaining its crown in 2018 as the best-selling retail compact car in America for nine years running and Accord commanding the highest transaction prices in the midsize segment. We remain bullish on the passenger car business and look forward to another great year in 2019 across our entire Honda and Acura lineups.”

 

BRAND REPORT

 


Sales Highlights

Honda finished 2018 on a strong note with both cars and trucks gaining in December, overcoming over four months of lost production due to a flood that shut the Celaya, Mexico auto plant to narrowly miss a new annual sales mark.

  • Truck sales set new monthly and annual records led by CR-V which set an all-time monthly record, with 42,079 units in December, a gain of 13.8%. Pilot set a new annual mark, eclipsing its previous record by over 7,000.
  • Accord jumped a strong 29.4% on 28,627 in sales for the month.
  • Electrified vehicle sales set new monthly and annual sales records with 6,899 December sales, the 6th straight month above 5,000 units.

Model Notes

Civic continues its dominance as the #1 retail car in America for a 3rd straight year and 9th straight year as the compact retail #1.

 

Honda Pilot was the fastest growing SUV in segment in 2018, helping deliver a 4th straight year of record light truck sales to Honda.

 

 

 

BRAND REPORT

 


Sales Highlights

Acura was one of the few luxury brands to increase sales (+2.8%) in 2018, setting records for RDX and light trucks, leading to new market share and the brand’s first annual gain since 2014.

  • Acura trucks set a new monthly sales record, gaining 17.5% on 12,786 units
  • RDX gained 42.2% to set a new December mark on sales of 6,838 units, the model’s 7th consecutive monthly record and second best month in history.
  • MDX had December sales of 5,948 units, helping the model to its 7th straight year of 50,000+ annual sales.
  • ILX and RLX sedans gained in December, with ILX up 10.7% and RLX gaining 16.1% (its best month in 2018).

Model Notes

Heading into December, RDX was the #1 retail-selling model in segment in 2018, the #2 top-selling luxury SUV and the #3 top-selling model in all of luxury.

 

ILX picked up more than 2 points of share in segment in 2018, while TLX outsold the BMW 3-Series, Audi A4 and key models from Lexus and Volvo.

 

 

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Classic Toys Return for Starring Role in New “Happy Honda Days” Campaign

  • Annual holiday campaign sees the return of Voltron: Defender of the Universe, Care Bears, The Six Million Dollar Man, Teenage Mutant Ninja Turtles and other classic toys 
  • Integrated campaign features TV, print, digital, radio and social to highlight year-end sales event 

 Honda’s annual Happy Honda Days campaign returns this season along with a new round of classic children’s “Toys”, including favorites such as Voltron: Defender of the UniverseCare BearsThe Six Million Dollar Man, and Teenage Mutant Ninja Turtles. The 2018 campaign is a follow-up to the automaker’s beloved 2014 Happy Honda Days nostalgic “Toys” campaign created to help shoppers re-live that childhood feeling of getting something they truly loved for the holidays, by getting a great deal on a new Honda as an adult.

Honda’s 2018 integrated Happy Honda Days “Toys” 2.0 campaign features popular toys from the 1970s, ’80s and ’90s as spokespeople for Honda products including the Clarity Plug-in Hybrid, CR-V, Accord, Pilot and Ridgeline.

“The holidays are a special time filled with fun and nostalgic childhood memories and Honda decided to draw on this special feeling to create a fun holiday shopping campaign tied to some of millennial shoppers’ favorite toys,” said Susie Rossick, vice president of Honda automobile marketing. “With holiday advertising more noisy and cluttered than ever, we are continuing the Honda tradition of making the season unforgettable by starting 2019 with a brand new Honda vehicle.”

Through the magic of stop motion animation, Honda has brought beloved throw-back toys to life actually using original versions of the toys in the campaign, along with original voice talent.

Happy Honda Days campaign extensions will span across digital and traditional channels, including display, social radio, print, point of purchase kits and multicultural assets. Media highlights include social promotion on Instagram Stories, Instagram and Facebook and TV spots running during NHL and NFL matchups including Thanksgiving games on FOX and CBS.

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American Honda Reports August Sales Increase as Trucks Smash Previous Records

  • Three-peat for the 2019 Acura RDX – 5,793 units sold in August yield third-consecutive monthly sales record
  • Honda Pilot sales continue to skyrocket in August with 60% gain – heading to all-time annual record
  • Honda’s electrified vehicles score all-time best sales month with 5,884 units sold
  • Acura sales jump 14.8% in August, as light truck sales surge to record heights

Leveraging our manufacturing flexibility to increase our light truck supply continues to pay off for us,said Henio Arcangeli Jr., senior vice president of the American Honda Automobile Division. The Acura RDX and MDX combined forces to deliver the best August of all time for Acura light trucks. RDX also continued its strong sales pace, achieving a third consecutive month of record sales since hitting the market in June.” “For Honda, Pilot benefited from increased light truck production and recorded a 60 percent increase in year-over-year sales, added Arcangeli.

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Honda on Pace to Sell More Trucks Than Passenger Vehicles for First Time Ever

  • All-new  2019 Acura RDX scores second-consecutive sales record with 5,784 units sold in July
  • Honda Pilot sales continue momentum – jumping another 30.5% in July, bolstered by redesigned 2019 model
  • Honda CR-V sales top 32,000 for the month – advancing industry retail SUV sales leadership
  • New Honda Insight quickly posts nearly 2,000 sales in its first full month even before marketing launch

“For the first time in our company’s history, the Honda brand is on pace this year to sell more light trucks than passenger cars,” said Henio Arcangeli Jr., senior vice president of the American Honda Automobile Division. “Honda’s unique flexibility within our U.S. manufacturing operations has played a critical role in our ability to adjust our production mix and capitalize on the market’s shift toward light trucks.”

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